Anok Yai Fronts Amina Muaddi’s Summer 2024 Campaign | mzbtaobao

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HomeFASHIONAnok Yai Fronts Amina Muaddi’s Summer 2024 Campaign

Anok Yai Fronts Amina Muaddi’s Summer 2024 Campaign

Amina Muaddi has tapped model Anok Yai as the star of the designer brand’s campaign, which was unveiled Tuesday.

“Anok was an obvious choice,” said Muaddi. “She’s a girl with such a strong personality, a fighter, a woman who is self made, works for everything she has, has an amazing cultural background. I just find her such a cool girl who embodies and represents the values of the brand.”

In the images shot by New York-based Ukrainian sisters Tanya and Zhenya Posternak, Yai strikes a sculptural pose while sporting the “Charlotte” Mary Jane pumps with a bold square block heel while looking at a bag, or closely inspecting the Lupita mesh slipper in mocha-toned raffia.

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“She’s like my ‘Fifth Element’ woman,” said Muaddi, referring to the extraterrestrial heroine played by Milla Jovovich in the 1997 sci-fi movie. “I just love how powerful and how piercing her gaze is. it seems she is looking at you through the camera [yet] she is soft and strong at the same time – that’s how I want women to feel when they wear my designs.”

Amina Muaddi, Anok Yai, campaign, summer 2024, shoes, Lupita slippers, sandals, mules
Anok Yai looking at the Lupita slipper in mocha-colored raffia. TANYA AND ZHENYA POSTERNAK/COURTESY OF AMINA MUADDI

It was also important for the designer to work with female photographers. “I wanted a female perspective on this, especially because the campaign had such a strong image in Anok but also she was photographed in a sensual pose, with very few clothes so I wanted her powerful and not objectified,” she continued. “It’s always different from a woman’s lens.”

Introduced last season, bags — which are now about 20 percent of the summer collection — are front and center in the Amina Muaddi summer campaign.

“It’s an ambitious project because we want to create a business out of it, and we want it to be equally important as the shoes are for us,” she said.

There is the “Ami” bag, a structured purse with a mirror inside the flap that Muaddi described as a jewel of a purse and an ode to vintage bags, and the Gemini, with a double compartment, which she deemed a convenient day bag.

Amina Muaddi Taps Model Anok Yai for Summer 2024 Campaign

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Amina Muaddi Taps Model Anok Yai for Summer 2024 Campaign

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